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Opportunity

§ September 6th, 2011 § Filed under small business § Tagged , , , , , , , , , , , § 2 Comments

Opportunities are like sunrises. If you wait too long, you miss them. – William Arthur Ward

I started my business in April 1999 as a desktop publisher. I had a contract with my former employer to write and layout newsletters and search for and write grants.  As I met more people, I discovered a niche in writing, training, and desktop publishing for small businesses as well as non-profit organizations and government agencies. That morphed into doing consulting for small businesses, especially with their marketing plans.

But now, an opportunity has come along that has me truly excited.

Starting September 19, I will be a Business Advisor for the University of Texas at San Antonio’s Small Business Development Center (UTSA SBDC.)

I am thrilled about this chance to do much of what I already do under the umbrella of one of the most respected organizations for small businesses. I get a chance to work with small business owners to help them start and grow their businesses. I can help new business owners figure out whether their business idea is feasible, guide them in putting their business plans together, and work with them on their financing options. I can work with existing business owners to determine their next steps in increasing their size and scope and whether it is time to add employees. In addition, I can help businesses figure out the best way to market their products and services.

The fantastic part of this is that I get to do what I’ve done, but I won’t have to charge for my advice and guidance.  The one-on-one confidential business advising is at no cost to the business owner. The local SBDC is a partnership between the U.S. Small Business Administration and UTSA. The services are highly effective. Business owners who use the SBDC show sales growth that is three times that of the average Texas business.

I have long been a staunch advocate for the SBDC and have been a client as well. It will be an honor to work alongside people whom I so completely respect.

So I need a favor from my loyal readers. If you know of anyone who is starting a business, or anyone who needs advice on growing a business, please refer him or her to me. I’ll be at my desk at UTSA Downtown on September 20 and ready to meet with clients soon after. Please contact me.

Presenting Without Panicking

§ May 4th, 2011 § Filed under communication, marketing, small business, training, Uncategorized § Tagged , , , , , , , , , , , , , , , , § No Comments

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”  – Jerry Seinfeld

Does the very idea of presenting to a group of people strike terror in your heart? What is it about a group presentation that makes most people so nervous?

Most business people have no problem talking to one or two people at a time. At networking gatherings, only the shyest among us will do what I call “hovering over the hors d’oeuvres.” We tend to feel comfortable soon after engaging even complete strangers.

Add a few people to the audience and our blood pressure starts to rise.  It turns out that Seinfeld was wrong; public speaking is not the number one fear, but for anyone who is nervous about presenting, the fear certainly is in the top ten.

Why are we so afraid? Usually, the anxiety goes back to childhood. Something happened, usually early in life, that made us feel judged and embarrassed, and we have carried that forward to our adult lives. When we can pinpoint that first event, we usually can work through the fear.

I know this is true for me. I was at a dance recital as an “overdeveloped” 11 year old. I won’t go into the details here, but I heard people in the audience laughing at me. I had my suspicions confirmed when one of my neighborhood friends told me, “Crystal, they were laughing at you.” I swore that I would never get up in front of a group of people again.

In school, I dreaded anytime I had to deliver a report in front of the class. In college, the panic was worse. It took a long time to work through my worry. At one point, I remember my knees actually knocking.

Once the belief about yourself takes hold, especially if it happened in childhood, you align with that belief. Your experience becomes a self-fulfilling prophecy.  Your current experience does not cause the emotion. It is just the opposite – the feeling causes the current situation.

Think about that first event. What were your feelings at the time? Was it really the event itself that caused the fear? Or was it something that happened during the event that you now have control over? If that had not happened, would you have been embarrassed?

If you can look honestly at the root cause and understand the difference between then and now, you’ll be well on your way to overcoming your nerves.

If you need more help getting over the fear or simply want to refine your presentation skills, please join me at Presenting without Panicking. (See Lunchbox Workshop.)

LISTENING WELL

§ November 4th, 2010 § Filed under communication, marketing, small business, training § Tagged , , , , , , , , , , , , , , , , , , , , , § 1 Comment

“Deep listening is miraculous for both listener and speaker. When someone receives us with open-hearted, non-judging, intensely interested listening, our spirits expand.”- Sue Patton Thoele

Over the past ten months, I have written about all sorts of problems and issues in communication. This month’s topic is the most important communication skill anyone can develop – listening. In fact, I found so many quotations about listening, it was hard to choose, so I’m going to use a few.

“Everything has been said before, but since nobody listens we have to keep going back and beginning all over again.” – Andre Gide

We are a population of non-listeners. Even those who are moderately skilled at listening have to work at it. How often have you “listened” to someone while planning what your response will be? How often has your mind strayed? How often have you paid more attention to your surroundings than to the person in front of you?

Here is an exercise to increase your listening skills. The next time your spouse, child, friend or coworker starts talking, resist the temptation to interrupt. Respond with an appropriate nod or shake of your head, or murmur “Hmm” or “Oh.” Let the person complete his or her thoughts. When he or she takes a breath, look thoughtful and count to ten before responding to make sure the person is finished. If the person does not speak again in those ten seconds, carry on the conversation as usual. If the person starts to talk again, stay quiet. In the next pause, count to ten again. I know this will feel awkward at first, but try it. If the person you are talking to notices a difference, tell him or her that you are improving your listening skills.

“If you spend more time asking appropriate questions rather than giving answers or opinions, your listening skills will increase” – Brian Koslow

Listening well is a skill that can be learned. Like any other skill, improvement takes practice. Learning to ask questions that help you to understand what the speaker means will improve your listening skills, but will also help create rapport with the speaker. Your questions let the speaker know that you value what he or she has said, that you seek to understand his or her point. In doing the above “counting to ten” exercise, when the person has stopped talking, ask some clarifying questions. These questions might start with phrases like

  • “It appears as if…”
  • “You feel…”
  • “It seems like…”
  • “As I understand it, you sound…”
  • “If I hear you correctly, you’d like…”

“To listen well, is as powerful a means of influence as to talk well, and is as essential to all true conversation” – Chinese Proverbs

Creating that rapport and letting the speaker know that you are paying attention is the first step toward true communication. It is also a first step toward agreement. If you can truly understand what the other person is thinking, you may have a chance to give him or her insight into your viewpoint.

When we live in such a divided country, it is critical that we understand what others are saying. On this post-election day, I’ll leave you with this one.

“A good listener tries to understand what the other person is saying. In the end he may disagree sharply, but because he disagrees, he wants to know exactly what it is he is disagreeing with.” – Kenneth A. Wells

Try these exercises at your Thanksgiving Day table. It might make the whole day more enjoyable. Happy Thanksgiving!

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