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Pay Attention!

§ September 1st, 2010 § Filed under communication, marketing, small business, training § Tagged , , , , , , , , , , , , , § No Comments

Give whatever you are doing and whoever you are with the gift of your attention. – Jim Rohn

I visited my son, daughter-in-law, and grandson during August. The trip to Carterville, Illinois, where they live, takes me approximately 16 hours each way, so I spend a good portion of four days on the road. I like road trips.  The time away from the computer eases the neck and shoulder pain, and I am able to clear my head. The drive also provides some interesting revelations about communication, especially between strangers.

When I am on the road alone for eight solid hours, I tend to require some sort of human interaction. I cannot tell you how many times I stop to get gas, a beverage, or a meal, and can hardly tell that I exist. Customer service, as we all recognize, has decreased substantially over the last few years. Even in small towns that used to be famous for friendly people, the folks behind the counters seem now to be angry or depressed, barely making eye contact unless I ask how they are doing or do something else to bring them out of their shells.

When I am approached by someone who does not fit the mold of an automaton, I am delighted, probably more than the situation would indicate. The occasion is so rare, though, that I have no choice but to be encouraged and energized by the interaction. And trust me, after being on highways in Illinois, Missouri, Arkansas, and Texas, I need to be energized.

One such situation happened to me in Missouri. I had been on the road about two hours and pulled over for breakfast at a McDonald’s. The place was busy and crowded, and a woman behind the counter was apologizing for the delay to a customer. She turned to me and said, “I’ll be right with you.” She finished serving the waiting customer, putting an extra small order of fries into his bag. “That’s to thank you for your patience.”

She took my order and while I was waiting near the counter, an elderly woman came up and put her arm around my shoulder.  She pointed to the server and said, “That woman right there is the best server in the area. She always has a smile and always cares about her customers.”

“I can see that,” I responded, smiling at the server. I explained that I had just left my grandson and so appreciated friendly faces. The server beamed.

When my food came out, she added a Spiderman figure (from one of the Happy Meals) to my bag, saying, “That’s for your grandson.”

That very short interaction kept me smiling and alert for a long time as I made my way down IH 55.

Sometimes we can make such a difference in people’s lives with a tiny amount of effort. This woman went above and beyond, but even a smile and a friendly greeting that sounds genuine can make a person’s day brighter. Paying attention is the springboard to all effective communication, and is indeed a gift we can offer to everyone we meet.

Are you paying attention to the people you meet?