What is your passion?

§ June 3rd, 2026 § Filed under Uncategorized § No Comments

Certainty vs. Exploration 

Years ago, while teaching Professional Development at St. Philip’s College, I worked with two distinct types of students. For those with a defined career goal, my job was clear. We outlined the necessary steps, starting with getting a job within their chosen industry or in one that was closely related. 

Working with students who were unsure of their career goals was a more difficult process. I used two exercises.

  • “Losing time”  I had my students list activities that, when they did them, they would look at the time and wonder where the last few hours had gone. 
  • “What do you want to be when you grow up?” Phrasing the question this way helped my students think back to their original dream, before family, friends, and teachers told them that their dream was unrealistic. 

My follow-up question would be, “What was it about that activity, job, or career that interested you?” One student who wanted to be a ballerina realized she actually wanted to be on stage. At that point, we were able to come up with other careers that would give her that opportunity.

I did have one that totally flummoxed me. She wanted to be a boy. She was not suggesting a gender change. She simply envied her brothers’ outdoor freedom. She ended up deciding that working in the forest service was a good fit. 

The Engine of Entrepreneurship 

Owning a business is a marathon. There will be times when the process depletes all of your reserves – financially, physically, and emotionally. Passion, remembering why you wanted to do this in the first place, becomes the only thing that can get you through those difficult times.  

If you are an “accidental entrepreneur,” you already have a passion. Your next step is to learn as much as you can about how to run a business. Do you need an MBA? Absolutely not. The most successful entrepreneurs I’ve met have had little formal education. They have, however, sought out training that helps them start and grow their businesses. We are so fortunate in San Antonio to have tons of no-cost resources, especially https://launchsa.org/, where I work now, and https://sasbdc.org/, where I worked for 14 years.

Identifying Your “Blind Spots” 

For those who are in their second act, look for what I call “blind spots,” those effortless tasks that we mistakenly assume everyone can do. Because these skills come naturally, we fail to see that they are both rare and valuable.

In all the jobs I’ve held over the years, coworkers constantly asked me for writing and editing help. Because good writing instruction had made the skill natural to me, it took decades to recognize it as one of my primary strengths.

Monetizing Talent in the Age of AI 

What strengths do you have that you have overlooked? Once identified, plug them into an AI platform and ask, “How can I monetize (or build a business or career) out of my ability to ________?”

Next month, we’ll explore more ways to identify your blind spots and leverage those skills with AI. 

Second Act or Accidental Entrepreneur

§ May 30th, 2026 § Filed under Uncategorized § No Comments

As you may know, I retired from the UT San Antonio SBDC in November. Two days later, I started a contract position with Launch SA as a…you guessed it…business advisor. I miss the SBDC team, but I love the team I work with now.

Since I have some time available (four-day weekends), I thought I would start my newsletter up again. The feedback I received from that first email was overwhelmingly positive. Of those who voted, the two topics that were most popular were The “Second Act” Business Strategy and The Accidental Entrepreneur. 

These overlap quite a bit so I think I’ll combine them. 

I am definitely in my second act (or maybe third or fourth, I’ve lost count). If you are in the same situation, wanting to change careers or getting ready to retire and not sure what you want to do, let me offer some advice. 

Before I retired, I uploaded the address of my LinkedIn page and my website to Gemini, my current favorite AI platform. My prompt was “I want to start a new career. Review https://www.linkedin.com/in/crystaldarby/ and https://crystaldarby.com/, and determine activities or jobs that would fit my skills.” 

You can add sentences to that prompt to limit the choices, like “leave out anything having to do with ____” or “include anything that I can do remotely.” 

If you need the business to be profitable, write an additional prompt similar to “Of these choices, which would have the lowest startup costs and which are more likely to be profitable?” 

If you have a product or service that you have been doing as a hobby or on a very limited basis, you might want to use “I want to turn my love of _____ into a profitable business. How should I start?” If you have already started, “I am selling (example: my services as an educational consultant or handcrafted pottery). What should I do to make this into a profitable business?”  

You may want to use additional AI platforms (ChatGPT, Perplexity, Claude, etc.) to see if more ideas pop up. 

I explored various AI platforms to brainstorm overarching themes for this newsletter, selecting the best ideas and adapting titles to match my personal perspective. Interestingly, the concept for “The Accidental Entrepreneur” was something I hadn’t considered until it emerged from that process, and I think it’s a fantastic addition.

Now, I’d love to hear from you! Please let me know if you found this issue helpful or if you’ve had a chance to try any of these suggestions yourself.

Reconnecting

§ May 12th, 2026 § Filed under small business, training § No Comments

I’m starting my newsletter again. I used to pick an overall theme and then write blog articles on that theme. I’m contemplating starting off with one of these themes:

  1. Modern Communication for Results – focusing on high-stakes professional writing and interpersonal skills, updated for the digital and hybrid work era.
  2. The “Second Act” Business Strategy – a series-based approach aimed at individuals transitioning careers or starting a business later in life.
  3. The Human Side of Small Business – business as a human experience, not just tactics.
  4. Advising is a Two-Way Street – what my clients have taught me.
  5. The Accidental Entrepreneur – aimed at people who have become business owners because they were good at a skill, not because they studied entrepreneurship.
  6. Generations at Work – communication, workplace, and marketing issues with different generations

Do any of these interest you? If so, I’d love to get input from you on these or other topics. Post a comment or email me at crystallizations@gmail.com and let me know.

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