I’m starting my newsletter again. I used to pick an overall theme and then write blog articles on that theme. I’m contemplating starting off with one of these themes:
- Modern Communication for Results – focusing on high-stakes professional writing and interpersonal skills, updated for the digital and hybrid work era.
- The “Second Act” Business Strategy – a series-based approach aimed at individuals transitioning careers or starting a business later in life.
- The Human Side of Small Business – business as a human experience, not just tactics.
- Advising is a Two-Way Street – what my clients have taught me.
- The Accidental Entrepreneur – aimed at people who have become business owners because they were good at a skill, not because they studied entrepreneurship.
- Generations at Work – communication, workplace, and marketing issues with different generations
Do any of these interest you? If so, I’d love to get input from you on these or other topics. Post a comment or email me at crystallizations@gmail.com and let me know.

My office is in the Durango Building
Happy New Year! It’s the first day of 2012 and I am starting a new effort to write something on this site as often as possible. As many of you know, I took a full time position as a Business Advisor at the Small Business Development Center at UTSA in September. My newsletter and blog took a back seat as I learned the rules of the road at the SBDC.
I love my job. It encompasses all the parts I most loved about what I was doing in my own business – coaching small businesses to be more successful, providing training, meeting new people. It does not include the aspects that were my least favorite of being self-employed – trying to sign new clients and invoicing existing ones.
What I love most about this job is that I meet so many interesting people who have big dreams, and I am able to be a part of helping them reach those dreams. I’m able to provide counseling free to my clients. It’s not really free – we have all paid for it with our tax dollars. But this is a program that everyone can be proud to fund. We help grow businesses and help create jobs.
So if you are starting a business or have an existing business and could use a sounding board to help grow that business, I’m here to help. I’d love to meet with you at my office at the UTSA Downtown Campus or any place that is convenient for you. Just drop me an email or give me a call at 210-458-2878 or 210-863-2250.
Opportunities are like sunrises. If you wait too long, you miss them. – William Arthur Ward
I started my business in April 1999 as a desktop publisher. I had a contract with my former employer to write and layout newsletters and search for and write grants. As I met more people, I discovered a niche in writing, training, and desktop publishing for small businesses as well as non-profit organizations and government agencies. That morphed into doing consulting for small businesses, especially with their marketing plans.
But now, an opportunity has come along that has me truly excited.
Starting September 19, I will be a Business Advisor for the University of Texas at San Antonio’s Small Business Development Center (UTSA SBDC.)
I am thrilled about this chance to do much of what I already do under the umbrella of one of the most respected organizations for small businesses. I get a chance to work with small business owners to help them start and grow their businesses. I can help new business owners figure out whether their business idea is feasible, guide them in putting their business plans together, and work with them on their financing options. I can work with existing business owners to determine their next steps in increasing their size and scope and whether it is time to add employees. In addition, I can help businesses figure out the best way to market their products and services.
The fantastic part of this is that I get to do what I’ve done, but I won’t have to charge for my advice and guidance. The one-on-one confidential business advising is at no cost to the business owner. The local SBDC is a partnership between the U.S. Small Business Administration and UTSA. The services are highly effective. Business owners who use the SBDC show sales growth that is three times that of the average Texas business.
I have long been a staunch advocate for the SBDC and have been a client as well. It will be an honor to work alongside people whom I so completely respect.
So I need a favor from my loyal readers. If you know of anyone who is starting a business, or anyone who needs advice on growing a business, please refer him or her to me. I’ll be at my desk at UTSA Downtown on September 20 and ready to meet with clients soon after. Please contact me.