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Five Communication Resolutions

§ January 1st, 2011 § Filed under communication, small business, training, writing § Tagged , , , , , , , , , , , , , , , , , , , , , , , , § 3 Comments

Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.  – Brian Tracy

I guess everyone who has a newsletter, blog, or newspaper column tends to write the type of article in January that I’m about to inflict on you today. It’s the dreaded resolution column. (grin) So here it is. Here are five communication resolutions I would like you to consider as you make your plans for improvement in 2011.

First, resolve to read. Find a good book and enjoy the story. Read the New York Times and the Wall Street Journal. Read blogs and newsletters, but be sure to balance with edited work. Reading good writing will help your writing skills.

Second, resolve to proofread. Read your written communication aloud before sending it into the world. I don’t expect text messages to be grammatically correct (yes, even this grammar maven has given up on text messages), but make sure you include all the words necessary to convey the intent. Leaving a word out can change the meaning completely, creating either confusion or damage on the other end.

Third, resolve to use resources that help with common writing problems. One of my favorites is the Online Writing Lab at Purdue University. This site provides help with writing, from detailed grammar, punctuation, and sentence structure issues to writing related to a job search. If you need more detailed help, including one-on-one coaching, please contact me.

Fourth, resolve to correct your common errors. If you unsure how to use its and it’s, ensure and insure, affect and effect, list these words on a pad near your computer with their meanings. See Spelling: Common Words that Sound Alike. If you can’t figure out when to use good or well or bad or badly, you may want to print out Avoiding Common Errors.

Fifth, resolve to be kinder. Remember that while you may disagree with someone, you can nearly always find areas of common interest. You never truly know what someone else is dealing with or what causes them to view the world so differently from you. Try to pause before you respond to what someone has said, especially if he or she irritates you. Find a way to phrase what you say so that it does not insult the other person. That does not mean that you have to agree with them, but understand that a phrase such as “That’s not the way I see it” is much better than “You need to consider…” We need to find a way to heal the divisions between us. Being kind in our communication is a good first step.

Happy New Year! May your communication bring you closer to your customers, clients, coworkers, friends, and family!

Five Low-Cost Marketing Solutions

§ June 19th, 2010 § Filed under communication, marketing, small business, training, writing § Tagged , , , , , , , , , , , , , § No Comments

If you are a small business owner, you know how difficult it is to get publicity in order to let your potential customers know you are available. One of the ways you can jump-start your marketing efforts is to brand yourself as an expert in your field. Help people discover that you are the one to come to when they need your type of service. Here are some suggestions to show off your abilities in your particular area of expertise:

Teach a class. Offer your topics to the community education department at your local school district. These classes usually don’t pay much to the instructor, but the exposure may be perfect for your business. The trick here is to offer some real help or information, not just market your business. One coffee shop owner offered a class on the different types of coffee drinks, providing participants with samples of espressos, lattés, Café Americanos, etc. A website design company can offer a class on search engine optimization. Find something your company does well and teach people the basics. They will come to you for the more difficult tasks.

Donate your services. No matter what your area of expertise, there is a non-profit that can benefit from your help. Provide your service free of charge in return for using the non-profit as a reference.

Provide a sample. Samples give prospective customers an idea of the quality of your work and help them see how they can benefit from your services. One desktop publisher received a newsletter from a real estate agent. She created a mock-up of a redesigned newsletter and showed it to the agent. He loved the first page, but when he turned it over the flip side was blank. She explained, with a grin, “If you want the rest, you’ll have to pay for it.” As a result, the agent became a long-term customer. Give potential clients samples of your work and let them know how to obtain more of your products or services.

Do a newsletter. Include short articles related to your area of expertise and send the newsletter out to your email or postal mailing list. If you need help writing or don’t know how to put a newsletter together, contract with a writer, desktop publisher or communication coach. Send it out once a month or once every other month. The focus needs to be on helpful information, not on selling, although highlighting current sales can be a portion of the content.

Write articles or start a blog. If you don’t want to commit to a regular newsletter, pitch your article ideas to a local newspaper or webzine. Associated Content is a great place to start. You might also want to start a blog. Again, the focus needs to be on information that is helpful to the reader, not sales copy. If you don’t have time or don’t feel comfortable writing, hire a communication coach or writer to do it for you.

Consider the time and money you spend on these activities part of your advertising budget. You’ll find they pay off in ways you never anticipated.