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The Problems with Multi-Tasking

§ June 12th, 2010 § Filed under communication, small business, training § Tagged , , , , , , , § No Comments

I’m more convinced that we were not designed to multitask, and that our relationships and lives (business and personal) suffer when we do not focus on the person in front of us or the job we need to do.

When you are dividing your attention, you don’t learn as well. A research team from the UCLA Psychology Department found that there are different parts of your brain that handle memory of information and memory of tasks. There are two different parts of the brain – one is normally affected when learning new tasks without multitasking. If you have to multitask, the part of the brain that you use changes. That part is not accustomed to remembering information. Can the brain adapt? Who knows? But in the interim, quality decreases.

According to research done at the University of Michigan by Dr. David Meyer, when you multitask, you don’t actually do two things at once. You shift your focus between two activities. You may think you can do this effectively, but research shows that if you are able, you are in a very small minority (although you are in the majority in thinking you can do it.)

There are two distinct processes that happen when you shift. One is a goal-shift – you decide you want to do activity B instead of activity A. The second is a rule-shift – you change your mindset so that you can do what needs to be done. It’s sort of like changing between software programs and remembering how things work.

For instance, I’m working on the computer and the TV is going in the background and the phone rings. I mute the TV. When I’m finished with the call, I want to turn the TV sound back on, and I find myself moving the computer mouse like I normally would to turn off the screen saver. It takes me a moment to remember to hit the mute button on the remote. Each of these shifts takes time. Goal-shifting takes a split second, but rule-shifting can take a half second which can be enough time for your car to crash as you switch from talking on the phone to handling whatever hazard is on the road.

We live in a society where we are becoming significantly disconnected from each other. We use ATMs and pump our own gas. Sometimes our only human contact is when we are at the drive-thru. And we’ve gotten so rude that the service person doesn’t know if we are talking to him or her or to someone on our cell phone. My friends have “caught” me checking my email while I’m talking to them on the phone. I don’t want my friends to ignore me. We owe the people who wait on us the courtesy of being there, being truly present when they serve us.

We need to pay attention to the people we meet, because that human connection is ultimately what life is all about. Try it. Try actually listening to the people you meet. Don’t think about what you want to say. Don’t think about what you’re going to do later today or this weekend. Listen to the people who talk to you.

You can’t avoid multitasking completely. But when you have a choice, choose not to do it. If you can, put your phone on voice mail when you are completing a task. Leave a message that explains that you will return the call at a particular time. Then return the calls.

Most importantly, try this at home. You may be surprised at the reaction you get. You might realize what your spouse or your child really needs – time with you.

Error-Free Business Correspondence

§ June 2nd, 2010 § Filed under communication, small business, writing § Tagged , , , , , , , , , , § No Comments

Want your email to be error-free? Here are some suggestions.

Do you have a tendency to forget to include important pieces of information in your emails or business letters? If so, answer the “5 Ws and an H” as you write:

Who? What? Where? When? Why? How?

Not every email has to answer all of these questions, but if you’re inviting someone to an event or explaining something important, running through these questions will help you cover all the necessary points.

Read it out loud

Once you have finished your email or business letter, read the whole thing out loud. We are all in such a hurry these days that it is normal to leave a word out or say something that doesn’t put across what we intended. Reading out loud forces you to slow down and check for errors. It’s also a good way to check for repetition or phrases that cause the reader to lose concentration.

Find an extra set of eyes

If you have the time, have someone else read over your more important correspondence. An extra set of eyes can give your text a fresh look and find errors that you are too close to see.

If you make a mistake, your reader will probably be able to figure out what you meant. Remember, though, that being clear and error-free makes you look more professional and makes your reader feel he or she was important enough to receive your best effort.

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