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Opportunities are like sunrises. If you wait too long, you miss them. – William Arthur Ward
I started my business in April 1999 as a desktop publisher. I had a contract with my former employer to write and layout newsletters and search for and write grants. As I met more people, I discovered a niche in writing, training, and desktop publishing for small businesses as well as non-profit organizations and government agencies. That morphed into doing consulting for small businesses, especially with their marketing plans.
But now, an opportunity has come along that has me truly excited.
Starting September 19, I will be a Business Advisor for the University of Texas at San Antonio’s Small Business Development Center (UTSA SBDC.)
I am thrilled about this chance to do much of what I already do under the umbrella of one of the most respected organizations for small businesses. I get a chance to work with small business owners to help them start and grow their businesses. I can help new business owners figure out whether their business idea is feasible, guide them in putting their business plans together, and work with them on their financing options. I can work with existing business owners to determine their next steps in increasing their size and scope and whether it is time to add employees. In addition, I can help businesses figure out the best way to market their products and services.
The fantastic part of this is that I get to do what I’ve done, but I won’t have to charge for my advice and guidance. The one-on-one confidential business advising is at no cost to the business owner. The local SBDC is a partnership between the U.S. Small Business Administration and UTSA. The services are highly effective. Business owners who use the SBDC show sales growth that is three times that of the average Texas business.
I have long been a staunch advocate for the SBDC and have been a client as well. It will be an honor to work alongside people whom I so completely respect.
So I need a favor from my loyal readers. If you know of anyone who is starting a business, or anyone who needs advice on growing a business, please refer him or her to me. I’ll be at my desk at UTSA Downtown on September 20 and ready to meet with clients soon after. Please contact me.
“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” – Jerry Seinfeld
Does the very idea of presenting to a group of people strike terror in your heart? What is it about a group presentation that makes most people so nervous?
Most business people have no problem talking to one or two people at a time. At networking gatherings, only the shyest among us will do what I call “hovering over the hors d’oeuvres.” We tend to feel comfortable soon after engaging even complete strangers.
Add a few people to the audience and our blood pressure starts to rise. It turns out that Seinfeld was wrong; public speaking is not the number one fear, but for anyone who is nervous about presenting, the fear certainly is in the top ten.
Why are we so afraid? Usually, the anxiety goes back to childhood. Something happened, usually early in life, that made us feel judged and embarrassed, and we have carried that forward to our adult lives. When we can pinpoint that first event, we usually can work through the fear.
I know this is true for me. I was at a dance recital as an “overdeveloped” 11 year old. I won’t go into the details here, but I heard people in the audience laughing at me. I had my suspicions confirmed when one of my neighborhood friends told me, “Crystal, they were laughing at you.” I swore that I would never get up in front of a group of people again.
In school, I dreaded anytime I had to deliver a report in front of the class. In college, the panic was worse. It took a long time to work through my worry. At one point, I remember my knees actually knocking.
Once the belief about yourself takes hold, especially if it happened in childhood, you align with that belief. Your experience becomes a self-fulfilling prophecy. Your current experience does not cause the emotion. It is just the opposite – the feeling causes the current situation.
Think about that first event. What were your feelings at the time? Was it really the event itself that caused the fear? Or was it something that happened during the event that you now have control over? If that had not happened, would you have been embarrassed?
If you can look honestly at the root cause and understand the difference between then and now, you’ll be well on your way to overcoming your nerves.
If you need more help getting over the fear or simply want to refine your presentation skills, please join me at Presenting without Panicking. (See Lunchbox Workshop.)
The indispensable first step to getting the things you want out of life is this: decide what you want. – Ben Stein
If you find that you are not receiving responses to your email messages, I may have discovered one of the problems.
I recently met a man who is in charge of volunteers at a local non-profit. I had been planning to volunteer with this organization for the last few months, so this meeting presented the perfect opportunity to offer my training services. I handed him my business card and wrote on the back what I wanted to provide.
Two days later, I received an email from the volunteer director. He said he was glad to have met me and appreciated my interest in the organization. He provided some details about the volunteer opportunities with this non-profit and finished his email by saying that he looked forward to discussing my involvement.
It was obviously a canned response, and although it would have been nice to have received something that responded to my particular offering of providing training, the template aspect did not bother me. What bothered me was that there was no call-to-action. There was no “next step” for me to take. He could have said, “please contact me at your earliest convenience” or “please fill in the volunteer form on our website” or “I will call you next week to set up an appointment.” Instead I was left feeling like we would have to run into each other on the street to move this relationship forward. I wonder how many volunteers are lost because of this missing request.
I shouldn’t give this guy too hard a time. He is not alone. We all send out emails all the time without thinking about what we want to accomplish.
If you want to create email messages that get a response, the most important step you can take is to decide what you want the outcome to be when the recipient reads the email. If you don’t provide your readers with the next step, the email will sit in their in-boxes, unanswered, largely because there was no question to answer.
Look back over some of the emails you have sent. Were you clear in your purpose? Did you ask for the sale? Did you move the process forward? How could you have ended the message that would have made it easy for the recipient to take action?
If you want to learn additional ways to create messages that deliver results, come to this month’s Lunchbox Workshop.
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