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The indispensable first step to getting the things you want out of life is this: decide what you want. – Ben Stein
If you find that you are not receiving responses to your email messages, I may have discovered one of the problems.
I recently met a man who is in charge of volunteers at a local non-profit. I had been planning to volunteer with this organization for the last few months, so this meeting presented the perfect opportunity to offer my training services. I handed him my business card and wrote on the back what I wanted to provide.
Two days later, I received an email from the volunteer director. He said he was glad to have met me and appreciated my interest in the organization. He provided some details about the volunteer opportunities with this non-profit and finished his email by saying that he looked forward to discussing my involvement.
It was obviously a canned response, and although it would have been nice to have received something that responded to my particular offering of providing training, the template aspect did not bother me. What bothered me was that there was no call-to-action. There was no “next step” for me to take. He could have said, “please contact me at your earliest convenience” or “please fill in the volunteer form on our website” or “I will call you next week to set up an appointment.” Instead I was left feeling like we would have to run into each other on the street to move this relationship forward. I wonder how many volunteers are lost because of this missing request.
I shouldn’t give this guy too hard a time. He is not alone. We all send out emails all the time without thinking about what we want to accomplish.
If you want to create email messages that get a response, the most important step you can take is to decide what you want the outcome to be when the recipient reads the email. If you don’t provide your readers with the next step, the email will sit in their in-boxes, unanswered, largely because there was no question to answer.
Look back over some of the emails you have sent. Were you clear in your purpose? Did you ask for the sale? Did you move the process forward? How could you have ended the message that would have made it easy for the recipient to take action?
If you want to learn additional ways to create messages that deliver results, come to this month’s Lunchbox Workshop.
“At a time when our discourse has become so sharply polarized, at a time when we are far too eager to lay the blame for all that ails the world at the feet of those who happen to think differently than we do, it is important for us to pause a moment and make sure we are talking to each other in a way that heals, not in a way that wounds.” – Barack Obama
Last month, I listed some communication resolutions for 2011. Apparently I don’t have a widespread enough audience yet to reach the entire country. I have listened to friends, acquaintances, newscasters, and pundits explain what happened in Tucson and what the root causes of the problem are. I agree with the President who said that a lack of civility did not cause this tragedy.
The issue of our country’s discourse is a two-pronged one. There is a legal standard. Free speech is guaranteed in the First Amendment to the Constitution. That means that you have the right to say anything you want. However, throughout history our courts have limited that right. You do not have the right to incite violence. Justice Oliver Wendell Holmes, Jr., wrote: “The most stringent protection of free speech would not protect a man falsely shouting fire in a theater and causing a panic.”
I am not a fan of Sarah Palin, and I find her response to her perceived attack over this tragedy self-centered and disappointing at best. However, I will defend to my death her right to place gun-site type targets over a map of Congressional districts. I will even defend her right to say things like “Don’t retreat. Reload!”
We now have people who believe that the country is on fire and they need to scream to make sure we all feel the same fear. I get it. There are those who believe that the country is sliding into socialism or fascism. They are tired of being politically correct. They are genuinely afraid of what will happen if the health care bill continues to be enacted. I defend their legal right to be as strident and loud and discourteous as they want.
I do wish, however, they would consider the practical aspect to all this rhetoric. Consider the scenario in the Holmes quote. If you are in a theater that truly is on fire, do you want someone yelling “Fire”? Or would you prefer someone who calmly explains that there is a danger and that you should quickly proceed to the nearest exit?
The second prong is a decency standard. So much has been said these last few days about the tone in this country. Yes, we all have the legal right to be offensive. However, just because we have the right to be rude doesn’t mean we should be.
When I hear people say they are “tired of being politically correct,” what I hear is that those people are tired of being polite and do not care if they offend. What is wrong with being more inclusive? Why can’t we use the filters we have been given?
We need to find ways to put across our thoughts and ideas, even those that are passionately held, without insulting others. Engaging our brains before we open our mouths is still sound advice.
So I will repeat my final resolution from last month: resolve to be kinder. As President Obama said in Tucson, “We may not be able to stop all evil in the world, but I know that how we treat one another is entirely up to us.”
Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life. – Brian Tracy
I guess everyone who has a newsletter, blog, or newspaper column tends to write the type of article in January that I’m about to inflict on you today. It’s the dreaded resolution column. (grin) So here it is. Here are five communication resolutions I would like you to consider as you make your plans for improvement in 2011.
First, resolve to read. Find a good book and enjoy the story. Read the New York Times and the Wall Street Journal. Read blogs and newsletters, but be sure to balance with edited work. Reading good writing will help your writing skills.
Second, resolve to proofread. Read your written communication aloud before sending it into the world. I don’t expect text messages to be grammatically correct (yes, even this grammar maven has given up on text messages), but make sure you include all the words necessary to convey the intent. Leaving a word out can change the meaning completely, creating either confusion or damage on the other end.
Third, resolve to use resources that help with common writing problems. One of my favorites is the Online Writing Lab at Purdue University. This site provides help with writing, from detailed grammar, punctuation, and sentence structure issues to writing related to a job search. If you need more detailed help, including one-on-one coaching, please contact me.
Fourth, resolve to correct your common errors. If you unsure how to use its and it’s, ensure and insure, affect and effect, list these words on a pad near your computer with their meanings. See Spelling: Common Words that Sound Alike. If you can’t figure out when to use good or well or bad or badly, you may want to print out Avoiding Common Errors.
Fifth, resolve to be kinder. Remember that while you may disagree with someone, you can nearly always find areas of common interest. You never truly know what someone else is dealing with or what causes them to view the world so differently from you. Try to pause before you respond to what someone has said, especially if he or she irritates you. Find a way to phrase what you say so that it does not insult the other person. That does not mean that you have to agree with them, but understand that a phrase such as “That’s not the way I see it” is much better than “You need to consider…” We need to find a way to heal the divisions between us. Being kind in our communication is a good first step.
Happy New Year! May your communication bring you closer to your customers, clients, coworkers, friends, and family!
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