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Being Social

§ July 5th, 2011 § Filed under communication, marketing, small business, training, writing § Tagged , , , , , , , , , , , , , , , , § 11 Comments

There’s always a price to be paid for doing, being, and having more, and it has little to do with working harder or knowing the “right” people. In as few words as possible, “get out more.”  – TUT… A Note from the Universe (Mike Dooley)

A few events lately have convinced me that it is time for some comments on social media. This is not designed to be a list of rules. One of the things I love about social media is that it is still in flux. We’re learning “acceptable” behavior as we go along. I’ve come up with a few suggestions, though, and would welcome your comments.

To the extent that you would keep your personal life and work life separate, keep your personal and work social media separate. I have two Facebook pages – one for business and one that is personal. My personal page is primarily a space for connecting with friends, although many of my friends are also business acquaintances. I only become “friends” with people I have actually met (with a few famous exceptions), and all are people whom I would invite to my home.

I started with two Twitter accounts, but am starting to meld those into one.  I accept everyone at LinkedIn, because I view that as a business network only.

I don’t think there should be any rules here, except to think about what your purpose is for the particular social media channel before you start accepting friends, following, and linking. Let that purpose guide you. Just stay civil online and be sure to proofread. Remember who has access when posting your location or any updates.  If your friends have photos of you in compromising positions, well, that’s another whole issue.

Please remember that just because you are good at connecting on social media does not mean that you are sociable. Sometimes the skills that make a person truly excellent at social media are not the skills that make him or her personable or well-mannered. Both venues require a bit of “walking in the other person’s shoes,” but the in-person interaction can be more difficult for people who are introverted. If you feel more comfortable online, you may need to work on your face-to-face manners. Make sure that you smile, make eye contact, act courteously, and follow through on commitments. When you are with someone in person, stop texting and updating, and be present.

Finally, the more social media you participate in, the more you need to connect in real life to balance yourself out. Recently, I joined a new friend for lunch. We initially met through a #BMPR event and started following each other on Twitter. We know each other more based on what we Tweet than an in-person connection. As I approached her, I realized that I was visualizing her name with an @ in front of it.

That’s when you know you have spent too much time online.

What guidelines would you like for social media? Join the conversation – post your comments here.