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Decide What You Want

§ April 3rd, 2011 § Filed under communication, marketing, small business, training, writing § Tagged , , , , , , , , , , , , , , , , , , , § No Comments

The indispensable first step to getting the things you want out of life is this: decide what you want. – Ben Stein

If you find that you are not receiving responses to your email messages, I may have discovered one of the problems.

I recently met a man who is in charge of volunteers at a local non-profit. I had been planning to volunteer with this organization for the last few months, so this meeting presented the perfect opportunity to offer my training services. I handed him my business card and wrote on the back what I wanted to provide.

Two days later, I received an email from the volunteer director. He said he was glad to have met me and appreciated my interest in the organization. He provided some details about the volunteer opportunities with this non-profit and finished his email by saying that he looked forward to discussing my involvement.

It was obviously a canned response, and although it would have been nice to have received something that responded to my particular offering of providing training, the template aspect did not bother me. What bothered me was that there was no call-to-action. There was no “next step” for me to take. He could have said, “please contact me at your earliest convenience” or “please fill in the volunteer form on our website” or “I will call you next week to set up an appointment.” Instead I was left feeling like we would have to run into each other on the street to move this relationship forward. I wonder how many volunteers are lost because of this missing request.

I shouldn’t give this guy too hard a time. He is not alone. We all send out emails all the time without thinking about what we want to accomplish.

If you want to create email messages that get a response, the most important step you can take is to decide what you want the outcome to be when the recipient reads the email. If you don’t provide your readers with the next step, the email will sit in their in-boxes, unanswered, largely because there was no question to answer.

Look back over some of the emails you have sent. Were you clear in your purpose? Did you ask for the sale? Did you move the process forward? How could you have ended the message that would have made it easy for the recipient to take action?

If you want to learn additional ways to create messages that deliver results, come to this month’s Lunchbox Workshop.

Five Communication Resolutions

§ January 1st, 2011 § Filed under communication, small business, training, writing § Tagged , , , , , , , , , , , , , , , , , , , , , , , , § 3 Comments

Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.  – Brian Tracy

I guess everyone who has a newsletter, blog, or newspaper column tends to write the type of article in January that I’m about to inflict on you today. It’s the dreaded resolution column. (grin) So here it is. Here are five communication resolutions I would like you to consider as you make your plans for improvement in 2011.

First, resolve to read. Find a good book and enjoy the story. Read the New York Times and the Wall Street Journal. Read blogs and newsletters, but be sure to balance with edited work. Reading good writing will help your writing skills.

Second, resolve to proofread. Read your written communication aloud before sending it into the world. I don’t expect text messages to be grammatically correct (yes, even this grammar maven has given up on text messages), but make sure you include all the words necessary to convey the intent. Leaving a word out can change the meaning completely, creating either confusion or damage on the other end.

Third, resolve to use resources that help with common writing problems. One of my favorites is the Online Writing Lab at Purdue University. This site provides help with writing, from detailed grammar, punctuation, and sentence structure issues to writing related to a job search. If you need more detailed help, including one-on-one coaching, please contact me.

Fourth, resolve to correct your common errors. If you unsure how to use its and it’s, ensure and insure, affect and effect, list these words on a pad near your computer with their meanings. See Spelling: Common Words that Sound Alike. If you can’t figure out when to use good or well or bad or badly, you may want to print out Avoiding Common Errors.

Fifth, resolve to be kinder. Remember that while you may disagree with someone, you can nearly always find areas of common interest. You never truly know what someone else is dealing with or what causes them to view the world so differently from you. Try to pause before you respond to what someone has said, especially if he or she irritates you. Find a way to phrase what you say so that it does not insult the other person. That does not mean that you have to agree with them, but understand that a phrase such as “That’s not the way I see it” is much better than “You need to consider…” We need to find a way to heal the divisions between us. Being kind in our communication is a good first step.

Happy New Year! May your communication bring you closer to your customers, clients, coworkers, friends, and family!

LISTENING WELL

§ November 4th, 2010 § Filed under communication, marketing, small business, training § Tagged , , , , , , , , , , , , , , , , , , , , , § 1 Comment

“Deep listening is miraculous for both listener and speaker. When someone receives us with open-hearted, non-judging, intensely interested listening, our spirits expand.”- Sue Patton Thoele

Over the past ten months, I have written about all sorts of problems and issues in communication. This month’s topic is the most important communication skill anyone can develop – listening. In fact, I found so many quotations about listening, it was hard to choose, so I’m going to use a few.

“Everything has been said before, but since nobody listens we have to keep going back and beginning all over again.” – Andre Gide

We are a population of non-listeners. Even those who are moderately skilled at listening have to work at it. How often have you “listened” to someone while planning what your response will be? How often has your mind strayed? How often have you paid more attention to your surroundings than to the person in front of you?

Here is an exercise to increase your listening skills. The next time your spouse, child, friend or coworker starts talking, resist the temptation to interrupt. Respond with an appropriate nod or shake of your head, or murmur “Hmm” or “Oh.” Let the person complete his or her thoughts. When he or she takes a breath, look thoughtful and count to ten before responding to make sure the person is finished. If the person does not speak again in those ten seconds, carry on the conversation as usual. If the person starts to talk again, stay quiet. In the next pause, count to ten again. I know this will feel awkward at first, but try it. If the person you are talking to notices a difference, tell him or her that you are improving your listening skills.

“If you spend more time asking appropriate questions rather than giving answers or opinions, your listening skills will increase” – Brian Koslow

Listening well is a skill that can be learned. Like any other skill, improvement takes practice. Learning to ask questions that help you to understand what the speaker means will improve your listening skills, but will also help create rapport with the speaker. Your questions let the speaker know that you value what he or she has said, that you seek to understand his or her point. In doing the above “counting to ten” exercise, when the person has stopped talking, ask some clarifying questions. These questions might start with phrases like

  • “It appears as if…”
  • “You feel…”
  • “It seems like…”
  • “As I understand it, you sound…”
  • “If I hear you correctly, you’d like…”

“To listen well, is as powerful a means of influence as to talk well, and is as essential to all true conversation” – Chinese Proverbs

Creating that rapport and letting the speaker know that you are paying attention is the first step toward true communication. It is also a first step toward agreement. If you can truly understand what the other person is thinking, you may have a chance to give him or her insight into your viewpoint.

When we live in such a divided country, it is critical that we understand what others are saying. On this post-election day, I’ll leave you with this one.

“A good listener tries to understand what the other person is saying. In the end he may disagree sharply, but because he disagrees, he wants to know exactly what it is he is disagreeing with.” – Kenneth A. Wells

Try these exercises at your Thanksgiving Day table. It might make the whole day more enjoyable. Happy Thanksgiving!

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