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Being Social

§ July 5th, 2011 § Filed under communication, marketing, small business, training, writing § Tagged , , , , , , , , , , , , , , , , § 11 Comments

There’s always a price to be paid for doing, being, and having more, and it has little to do with working harder or knowing the “right” people. In as few words as possible, “get out more.”  – TUT… A Note from the Universe (Mike Dooley)

A few events lately have convinced me that it is time for some comments on social media. This is not designed to be a list of rules. One of the things I love about social media is that it is still in flux. We’re learning “acceptable” behavior as we go along. I’ve come up with a few suggestions, though, and would welcome your comments.

To the extent that you would keep your personal life and work life separate, keep your personal and work social media separate. I have two Facebook pages – one for business and one that is personal. My personal page is primarily a space for connecting with friends, although many of my friends are also business acquaintances. I only become “friends” with people I have actually met (with a few famous exceptions), and all are people whom I would invite to my home.

I started with two Twitter accounts, but am starting to meld those into one.  I accept everyone at LinkedIn, because I view that as a business network only.

I don’t think there should be any rules here, except to think about what your purpose is for the particular social media channel before you start accepting friends, following, and linking. Let that purpose guide you. Just stay civil online and be sure to proofread. Remember who has access when posting your location or any updates.  If your friends have photos of you in compromising positions, well, that’s another whole issue.

Please remember that just because you are good at connecting on social media does not mean that you are sociable. Sometimes the skills that make a person truly excellent at social media are not the skills that make him or her personable or well-mannered. Both venues require a bit of “walking in the other person’s shoes,” but the in-person interaction can be more difficult for people who are introverted. If you feel more comfortable online, you may need to work on your face-to-face manners. Make sure that you smile, make eye contact, act courteously, and follow through on commitments. When you are with someone in person, stop texting and updating, and be present.

Finally, the more social media you participate in, the more you need to connect in real life to balance yourself out. Recently, I joined a new friend for lunch. We initially met through a #BMPR event and started following each other on Twitter. We know each other more based on what we Tweet than an in-person connection. As I approached her, I realized that I was visualizing her name with an @ in front of it.

That’s when you know you have spent too much time online.

What guidelines would you like for social media? Join the conversation – post your comments here.

Presenting Without Panicking

§ May 4th, 2011 § Filed under communication, marketing, small business, training, Uncategorized § Tagged , , , , , , , , , , , , , , , , § No Comments

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”  – Jerry Seinfeld

Does the very idea of presenting to a group of people strike terror in your heart? What is it about a group presentation that makes most people so nervous?

Most business people have no problem talking to one or two people at a time. At networking gatherings, only the shyest among us will do what I call “hovering over the hors d’oeuvres.” We tend to feel comfortable soon after engaging even complete strangers.

Add a few people to the audience and our blood pressure starts to rise.  It turns out that Seinfeld was wrong; public speaking is not the number one fear, but for anyone who is nervous about presenting, the fear certainly is in the top ten.

Why are we so afraid? Usually, the anxiety goes back to childhood. Something happened, usually early in life, that made us feel judged and embarrassed, and we have carried that forward to our adult lives. When we can pinpoint that first event, we usually can work through the fear.

I know this is true for me. I was at a dance recital as an “overdeveloped” 11 year old. I won’t go into the details here, but I heard people in the audience laughing at me. I had my suspicions confirmed when one of my neighborhood friends told me, “Crystal, they were laughing at you.” I swore that I would never get up in front of a group of people again.

In school, I dreaded anytime I had to deliver a report in front of the class. In college, the panic was worse. It took a long time to work through my worry. At one point, I remember my knees actually knocking.

Once the belief about yourself takes hold, especially if it happened in childhood, you align with that belief. Your experience becomes a self-fulfilling prophecy.  Your current experience does not cause the emotion. It is just the opposite – the feeling causes the current situation.

Think about that first event. What were your feelings at the time? Was it really the event itself that caused the fear? Or was it something that happened during the event that you now have control over? If that had not happened, would you have been embarrassed?

If you can look honestly at the root cause and understand the difference between then and now, you’ll be well on your way to overcoming your nerves.

If you need more help getting over the fear or simply want to refine your presentation skills, please join me at Presenting without Panicking. (See Lunchbox Workshop.)

Decide What You Want

§ April 3rd, 2011 § Filed under communication, marketing, small business, training, writing § Tagged , , , , , , , , , , , , , , , , , , , § No Comments

The indispensable first step to getting the things you want out of life is this: decide what you want. – Ben Stein

If you find that you are not receiving responses to your email messages, I may have discovered one of the problems.

I recently met a man who is in charge of volunteers at a local non-profit. I had been planning to volunteer with this organization for the last few months, so this meeting presented the perfect opportunity to offer my training services. I handed him my business card and wrote on the back what I wanted to provide.

Two days later, I received an email from the volunteer director. He said he was glad to have met me and appreciated my interest in the organization. He provided some details about the volunteer opportunities with this non-profit and finished his email by saying that he looked forward to discussing my involvement.

It was obviously a canned response, and although it would have been nice to have received something that responded to my particular offering of providing training, the template aspect did not bother me. What bothered me was that there was no call-to-action. There was no “next step” for me to take. He could have said, “please contact me at your earliest convenience” or “please fill in the volunteer form on our website” or “I will call you next week to set up an appointment.” Instead I was left feeling like we would have to run into each other on the street to move this relationship forward. I wonder how many volunteers are lost because of this missing request.

I shouldn’t give this guy too hard a time. He is not alone. We all send out emails all the time without thinking about what we want to accomplish.

If you want to create email messages that get a response, the most important step you can take is to decide what you want the outcome to be when the recipient reads the email. If you don’t provide your readers with the next step, the email will sit in their in-boxes, unanswered, largely because there was no question to answer.

Look back over some of the emails you have sent. Were you clear in your purpose? Did you ask for the sale? Did you move the process forward? How could you have ended the message that would have made it easy for the recipient to take action?

If you want to learn additional ways to create messages that deliver results, come to this month’s Lunchbox Workshop.

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